Chris Carolan
HubSpot Creator & Coach at Value-First Team
“I think that every leader is missing this decision framework. Our challenge is showing them exactly where AI implementation is easier, and this helps provide that.”
3-week live cohort · Practical AI for HubSpot and RevOps
Learn AI you can actually use in HubSpot
Stop collecting demos. Start building useful, safe AI workflows for real GTM work. In 3 live sessions, you’ll learn what HubSpot AI is good at right now, how to improve results with better context, and how to design and deploy your first AI-powered CRM workflow.
- For HubSpot-centric RevOps and GTM Ops teams that want practical AI leverage without creating CRM risk
- Hands-on, practical, and grounded in real CRM workflows
- Focused on safe, repeatable use, not autonomous-agent hype
4.8/5 from the first cohort
Chris, Trevor, Brian, and Ryan
The problem
Most AI training gives you one of two bad outcomes
Either it stays abstract and never gets applied, or it jumps straight to flashy automation that breaks when it touches real CRM data.
This cohort is different.
You will start inside HubSpot, work on realistic RevOps tasks, and learn a simple operating pattern you can trust:
What you’ll be able to do
By the end of the cohort
- Know which HubSpot AI features are worth using right now
- Set up HubSpot so AI has the context it needs to produce better outputs
- Use AI safely on real RevOps work like audits, enrichment, classification, and summaries
- Design and deploy your first AI-powered CRM workflow
- Understand the path from useful prototype to trusted workflow
Practical promise
What this cohort helps you do immediately
By the end of the program, you should be able to say:
- I know which HubSpot AI features are worth using right now.
- I set up better context so AI performs better in our environment.
- I designed my first AI-powered CRM workflow.
- I know the difference between a cool demo and a workflow I can trust on real data.
Early feedback
What the first cohort said
Early feedback from HubSpot operators applying this in live GTM workflows.
Trevor Sayre
CTO at Profoundly
“This is what made this whole thing so valuable. The value you brought to this table was figuring out those boundaries and talking about the details that I think get skipped over.”
Brian Garvey
CEO at Profoundly
“I’ve been using your XML prompts, and I won’t lie, a lot of the outputs I’ve been getting, specifically from a documentation perspective, have been coming out way tighter than they previously were with text-based or paragraph-based prompts. I just wanted to thank you for that heads-up. It’s been a massive time-saver.”
Ryan Ginsberg
Founder at Unified Support Solutions
“This is worth every penny that I’m investing into it because it provides a much more solid foundation on top of just self-exploration, LinkedIn comments, and trial and error. I’m starting to rebuild my foundation from a much safer space. It’s also incredibly practical because you have the real-world experience to tie it all together. Thank you.”
Pricing
What your seat includes
Three live sessions, the supporting materials, and the best current way to join.
Included with your seat
Live workshop
3 live cohort sessions, office hours, and templates, worksheets, and prompt packs.
Ongoing support
Lifetime community access and AI update briefings after the cohort.
Credential + visibility
AIRops Certified Operator credential, directory listing, and HubSearch Hotlist eligibility.
Kickoff pricing
Best for HubSpot-centric RevOps and GTM Ops teams.
Kickoff offer
Ends Fri, Mar 13$599
Kickoff discount expires Friday, March 13, 2026 at 11:59pm EDT.
Then $1,500
Seats are limited to keep the cohort hands-on.
Reserve your seat
Apply for the kickoff cohort
Complete this short form to reserve your seat. On the next step, you’ll be taken to secure payment. Seats are limited.
Curriculum overview
The 3-session curriculum
Three live sessions. Each one ends with something you can actually use.
Session 1
What HubSpot AI can do for you this week
See where AI actually lives in HubSpot, what improves with better context, and how to build one custom assistant you can use right away.
You’ll leave with:
- a practical map of HubSpot AI surfaces
- an AI-ready HubSpot checklist
- one working custom assistant
Key workshop result: You stop guessing where AI fits and build something you can use tomorrow.
Session 2
Real RevOps AI work without breaking the CRM
Learn the four plain-English rules for safe CRM work, practice low-risk RevOps use cases, and see how AI fits into a review-first workflow.
You’ll leave with:
- a safe prompt pack
- a read -> think -> check -> write worksheet
- an audit or enrichment template
Key workshop result: You understand how to do useful work with AI on CRM data without being reckless.
Session 3
Design and deploy your first AI-powered CRM workflow
Design one narrow AI-powered CRM workflow with a clear job, structured inputs and outputs, and a review step you can trust.
Tracks include deal recap, lifecycle stage reason normalizer, or duplicate review.
You’ll leave with:
- an AI-powered CRM workflow spec template
- a guardrails checklist
- a 30-day action plan
Key workshop result: You leave with something real, not just notes.
Meet the instructor
Nejc Škoberne, PhD
Co-Founder & CEO, Sellestial
Nejc has been building production AI for GTM teams since 2022, with systems designed to process CRM data at scale while maintaining CRM error rates below 1%.
That mix of deep technical training and 12+ years in B2B Ops is why this workshop stays practical, safe, and operator-first from the first session.
Since 2022
Building production AI for GTM teams
<1%
CRM processing error rates at scale
12+ years
Hands-on B2B Ops experience
FAQ
Common questions
What kind of course is this?
This is a live, hands-on cohort. It is designed to help you apply AI to real HubSpot and RevOps work, not just understand the concepts.
Who is this best for?
This workshop is best for HubSpot-centric RevOps and GTM Ops teams, plus adjacent sales, marketing, and customer ops leaders who own CRM workflows. If HubSpot is not a core operating system for your team, this is probably not the right fit.
Do I need to be technical?
No. The main track is built for operators. More advanced tools like Claude Code and HubSpot MCP are introduced in a controlled, practical way, with prepared walkthroughs rather than live technical setup.
Do I need HubSpot access?
HubSpot access is helpful, especially if you want to apply the work directly to your environment. But the cohort also includes guided exercises, templates, and sample materials so you can fully participate.
What will I actually build?
You will design and deploy your first AI-powered CRM workflow with a clear job, defined inputs and outputs, and a review step. The goal is usefulness, not complexity.
Is this about full automation?
No. The program teaches the safer and more practical path: start narrow, review outputs, and only automate further when the workflow is stable enough to trust.
What will I leave with?
You will leave with practical templates, prompt packs, worksheets, one working workflow, and a 30-day plan for applying what you learned.